Chikankari is the Birkin of India

There’s luxury, and then there’s legacy. In a world flooded with fast fashion and fleeting trends, some things stand apart — enduring, rare, quietly powerful. Chikankari is one of them.

Revered for its delicate threadwork and deeply rooted heritage, chikankari embroidery is not just a technique — it’s a cultural artefact. At MAHRU, we honour it as such. Each piece in our chikankari collection is crafted not merely to be worn, but to be remembered. And if there’s one comparison that feels apt, it’s this: chikankari is the Birkin of India.

Not in the way that makes it inaccessible — but in the way it demands reverence. Like the Birkin, chikankari stands for craftsmanship that cannot be replicated overnight. It’s not about seasonal demand; it’s about timeless appeal.

Originating from Lucknow, chikankari has graced generations of women — from royal courtyards to contemporary wardrobes. Today, MAHRU reimagines it for the modern Indian, blending tradition with silhouette, softness with strength. We don’t see it as embroidery. We see it as poetry in thread.

Wearing chikankari is wearing a story. It’s the slow rhythm of heritage passed down, stitch by stitch. It’s that feeling of wearing something your grandmother would have loved — and your granddaughter will, too.

At MAHRU, we don’t chase trends. We return to roots. Our chikankari kurtas are hand-embroidered, responsibly crafted, and designed to last beyond moments — built for memories.

So yes, chikankari is the Birkin of India. Not because someone said it — but because you feel it every time you wear it.

Shop the heirloom. Wear the legacy. Discover MAHRU’s chikankari