Our Story

Mahru is a celebration of heritage, craftsmanship, and timeless elegance. Rooted in the centuries-old art of Chikankari, our brand brings you meticulously handcrafted pieces that honour tradition while embracing contemporary aesthetics. Each creation tells a story—of skilled artisans, intricate embroidery, and a commitment to sustainable luxury. With a deep respect for artisanal craftsmanship, Mahru redefines ethnic wear for the modern connoisseur


Mahru was born from a deep love for craftsmanship, heritage, and the timeless beauty of Chikankari. Every stitch, every thread carries the legacy of artisans who have spent generations perfecting this art. Our mission is to honour their skill while reimagining tradition for the modern world.Sustainability and ethical craftsmanship are at the heart of everything we create.

We believe in fashion that tells a story, values the hands behind it, and makes a positive impact on both people and the planet. Thank you for being a part of this journey with us.





BINEET HORA, FOUNDER

History of Chikankari

Chikankari, a timeless embroidery tradition, originated in Lucknow over 400 years ago and remains one of India’s most revered art forms. Known for its delicate hand embroidery, this craft involves over 32 intricate stitch patterns meticulously woven into fine fabrics. Each piece is a labour of love, handcrafted by skilled artisans who have preserved and perfected their techniques through generations, ensuring that every thread tells a story of heritage, artistry, and tradition.

This centuries-old craft not only embodies elegance and refinement but also serves as a vital source of livelihood for artisans in Lucknow and beyond. Traditionally, Chikankari was embroidered using white threads on muslin, but over time, it has evolved to incorporate vibrant hues, diverse fabrics, and contemporary designs while staying true to its roots. Today, this intricate art form continues to enchant connoisseurs and designers worldwide, bridging the gap between heritage and modern fashion.

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Preserving Chikankari and Crafting Timeless Luxury Fashion at Mahru

At Mahru, we are driven by a passion to preserve and celebrate the timeless art of Chikankari, blending tradition with modern elegance. Our mission is to empower artisans, revitalize this centuries-old craft, and create luxurious, hand-embroidered products that tell a story of heritage, craftsmanship, and artistry. We believe in the beauty of slow fashion, authenticity, and the skilled hands behind each stitch.

Looking toward the future, our vision is to lead the way in preserving traditional crafts while introducing them to a global audience. We aspire to expand the reach of Chikankari, making Mahru a beacon of sustainable and ethical fashion. We aim to empower communities, elevate craftsmanship, and inspire customers to choose high-quality fashion that tells a meaningful story and lasts for generations.

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